Storytelling is one of the most important sales and marketing tools, and we can use it in many ways to gain both internal and external feedback.
With social selling, most people think of the traditional sales funnel. How do you get prospects to give you their contact details? How do you get them to buy? But there is another way, one that is more focused on the customer. This is how companies succeed in social selling, in which the goal is to connect with targeted customers, build relationships, and provide value.
We’ll offer a few tips on how to use digital marketing to promote your brand, along with examples of how to use storytelling effectively in social selling.
The importance of storytelling
Stories are an effective tool for business marketers when used correctly to connect with others, building trust, and creating emotional connections. In fact, stories have been proven to increase empathy, improve memory recall, and even make us feel happier! So why not use this power to help sell products or services through digital storytelling?
In today’s world, we’re all looking for ways to stand out from our competitors. We want user generated content to set us apart from everyone else. And what better way than through great marketing content? If you’ve ever wondered if social media storytelling is really worth it, then read on. You’ll find some interesting facts that might change your mind.
How does storytelling work?
Storytelling works because it taps into human emotions. It makes us care about characters who face challenges and overcome obstacles. When we identify with these characters, we become emotionally invested in their success. The same thing happens when we watch movies or TV shows. We empathize with the main character as he faces problems and struggles to solve them.
Storytelling also helps us understand other people by making them relatable. People like to see themselves reflected through stories. That’s why they enjoy watching reality television programs where contestants try to win over viewers’ hearts.
So, to learn how to write compelling copy, start thinking about yourself as a protagonist facing a challenge. What would happen if they put me in this situation? Would I be able to handle it? Can I relate to my audience? These questions should guide your creative process as you design your campaigns.
What types of stories are best suited for social media?
There are many kinds of interesting stories: short ones, long ones, visual storytelling and everything in between. Some stories entertain, while others aim to educate. Still others focus on solving specific business issues. Whatever type of story you choose to tell, remember that it needs to resonate with your target market. Messaging must be clear and concise so that readers don’t lose interest before they finish reading.
Here are three rules to guide choosing a topic for your next piece of content:
1. Make sure your subject has relevance to your company’s business objectives or products.
2. Keep things simple. Don’t overload your reader.
3. Be authentic. Tell a true story rather than just regurgitate a press release into a social media post.
Why stories work for social media marketing
1. They Engage Audiences
People love captivating stories. Whether it’s fiction or non-fiction, audiences always prefer to hear tales instead of dry statistics. A wonderful story engages listeners and keeps them interested until the end.
2. They Build Trust
Stories can instill trust among consumers. After hearing an engaging tale, people believe whatever follows. In fact, studies show that people often take action based solely on what they have heard.
3. They Help Customers Feel Better About Themselves
If someone feels bad about himself or herself, chances are she won’t act positively toward her own interests. By telling an actual story about his or her life, however, the person gains confidence and becomes motivated to achieve goals.