B2B social selling isn’t just an opportunity for an established company to connect with its customers. Instead, it’s a way to strengthen relationships with your vendors, suppliers, and partners.
B2B digital sales teams play a critical role in the success of a company’s overall sales goals. The right strategies can help bridge the gap between the B2B sales and marketing teams while also helping to build and strengthen relationships with the people who are crucial to your company’s success.
In the world of B2B marketing, most companies that have made social selling a big part of their marketing plans have been using it to promote their products and services to their existing customers or to pitch the services they offer.
However, there are a few B2B companies that have taken a fresh approach to social selling. Many companies adopt social selling to develop new and lasting relationships with their existing customers rather than promote their products and services.
How Does Social Selling Work?
Social media has become a powerful tool for businesses of all sizes in the past decade. The ability to connect with customers on an individual level through these platforms allows companies to build more personal relationships than ever before. This approach to building relationships helps create trust between you and your potential customers, which leads to better conversions. In other words, if you’re able to establish rapport with potential B2B buyers online, they’ll feel comfortable enough to buy from you instead of someone else.
The best part about using social media as a marketing strategy is that it doesn’t cost anything!
You don’t have to pay employees to post content across multiple networks. However, there are many tools available such as Hootsuite and Publer, for scheduling posts of relevant content in advance, so you only need to send out one message at once to access multiple social channels. These apps also make it easy to share links to a blog post, videos, images, etc.
How does Social Selling Help Strategic Salespeople?
As mentioned above, social media platforms provide a great way to connect with prospects and existing customers. However, this connection must be made correctly. If you’re not careful, you could end up alienating current customers by posting too much information about yourself or your business. On top of that, when you engage with them, you should always keep their interests in mind.
Some ways that strategic selling methodologies support social selling include:
1. Keywords – When searching for products/services, use relevant keywords within your industry. For example, if you sell software, search “software” rather than “programming.”
2. Related terms – Use Google AdWords to find additional keywords related to what you want to promote.
3. Competitor analysis – Find out how competitors market themselves online. What kind of content do they produce? How often do they update their websites?
Is LinkedIn the Best Platform for B2B Social Selling Efforts?
If you were choosing a B2B social network, LinkedIn is the most popular professional networking site among professionals today. With over 500 million users worldwide, it makes sense why. There are several reasons why LinkedIn is considered the best place for B2B sales reps to start their social selling campaigns. Here are some examples:
1. Your audience will already be familiar with LinkedIn because it was designed specifically for professionals.
2. LinkedIn offers features like messaging, groups, events, job postings, etc., that give you access to even more opportunities to reach new audiences.
3. LinkedIn has been proven effective for generating qualified traffic to landing pages.
4. LinkedIn gives you complete control over your profile. You can add all kinds of details, including pictures, videos, blogs, presentations, etc.
5. LinkedIn lets you target specific industries, locations, jobs, titles, skills, education levels, age ranges, gender, languages spoken, etc.
6. Finally, LinkedIn is free to join.
In conclusion, LinkedIn is the perfect tool for B2B social selling campaigns.