Social Selling is a necessary way to connect with social media users in your target market. But it’s not always easy to get started or keep up the momentum once you connect. Here are tips to make sure that you’re getting maximum value from every conversation on your social media channels:
1) Know what questions you want to be answered so you can ask them in your social post. If you don’t have questions planned out ahead of time, then at least know who you will speak to your topic, in the same way, you would prepare to speak on the phone. This will help you focus on creating content.
2) Listen More Than You Talk. When someone calls you, they’re expecting an answer. So listen to each social platform before you socially talk. It may seem like common sense, but this simple technique has helped me over the years.
How To Use Video For Social Selling
Video content is a powerful tool for sales, but you need to use it correctly if you want your target audience to act.
If you’re looking at creating social media video content that will be used as part of an email marketing campaign or other digital content strategies, then there are some things you should know before getting started.
Firstly, video consumption isn’t just good for generating leads; it’s also effective for nurturing existing relationships and attracting potential customers. In fact, according to HubSpot research, “video helps nurture over 80% of all customer conversations.” That means that by using video effectively, you’ll see better results across multiple channels.
Secondly, while most people think of video as being only useful for lead generation, it actually works well for many types of messaging. Remember that video doesn’t replace text-based communication — it complements it. As Hubspot points out, “when done right, video can provide additional context around key messages, making it easier for customers to understand complex concepts and gain deeper insights into products and services.”
Next, consider where you plan to share your video. While sharing via Facebook Messenger is convenient, it might not work best for everyone depending on your business goals. According to HubSpot, “Facebook Messenger performs worse among businesses targeting small audiences.” On the flip side, LinkedIn offers several features designed specifically for professional networking. And Twitter allows marketers to easily include links back to their websites.
Finally, remember that video is still relatively new territory for many brands. Even though we’ve been seeing success stories since 2012, it’s important to note that video takes time to build trust and authority. The first few months after launching a video series could be rocky, which is why it makes sense to focus on building quality content rather than quantity early on.
Create Videos With A Purpose
Before starting with your next video marketing project, make sure you have a clear idea about the type of message you want to be delivered to your ideal customer. Do you want to educate? Sell? Inspire? Entertain? Whatever your goal is, start with a purpose statement so you can clearly define how your video fits within your overall communications strategy.
For example, if you run a company called My Awesome Company. You decide to create a short educational video explaining how to set up a Google AdWords account. Your purpose would be to teach viewers something specific related to running ads online. If you were selling software instead, your purpose might be to sell them on your product. Or maybe you’d simply want to inspire others to follow in your footsteps.
Once you have this information down pat, you can move onto planning your production process. This includes deciding who needs to be involved, determining whether you’ll shoot on location or record inside your office, choosing between shooting raw footage or editing together clips, and much more.
Planning Is Key To Successful Video Creation
For producing high-quality social videos, nothing beats having a solid plan.
The same goes for any creative endeavour: writing blog posts, designing logos, developing apps, etc. Having a good outline helps ensure everything runs smoothly from beginning to end. It also gives you a chance to test ideas without wasting too much time.
So when it comes to video, here are three steps you should always keep in mind:
2) Be prepared
3) Have fun!