It’s no secret that businesses today need to articulate their purpose and keep it consistent with their organizational culture to succeed in the digital era.
But how do you do it? Unfortunately, there’s no magic formula for business value or a one-size-fits-all approach. Instead, start by considering your company’s unique needs and communication styles and your audience, especially their company culture. Next, it would be best to focus on the value you can offer customers and identify the best means of communication.
You can’t just say, “Please buy my product,” and assume that your customers’ leadership team will magically understand why it’s worth their money. You need to show them.
It’s not enough to tell people why your company is valuable. Demonstrate it as well. This is where strategic goals and business value come into play.
This guide will look at the three crucial steps you need to communicate your business value effectively, with the goal of employee engagement.
Step 1: Understand your audience
Before sharing your business value, you first have to know your target audience and what relationship they want. This applies to a single employee through to your leadership team.
As you’re crafting your business value, you need to understand who is on the other side of the conversation. Why are you in business? What do you do? How are you different from your competitors?
You should have answers to these questions to communicate your value better.
If you don’t, it’s time to start doing market research. You can start with your competitors’ websites and blogs. You can also do a Google search on key search terms related to your business. Search for true insights that illustrate your assessment of the data and commercial environment, that ultimately identify areas that you can impact.
You can also talk to customers and clients to learn more about their needs. But, again, interviews are a great way to understand your target audience.
Step 2: Define your business value
When you know your audience, and what they want, it’s time to figure out how to give it to them.
Business value is the most critical concept to understand when communicating your value to your customers. You need to be connected with their strategic objectives and explain how you can improve their business performance.
It’s the reason your product or service exists. It’s what you want to be known for. It’s how you want to be remembered.
To explain it simply, business value is much more than just the “what” of your business. It’s everything that goes into running a company on a daily basis.
It’s the quality of your employees. It’s the products or services you provide. It’s how you’re able to keep your costs down while still providing a high-quality product.
It’s also the customer service you provide. It’s the way you communicate with your clients. It’s your commitment to your community.
Step 3: Show, don’t just tell
If you know your audience and what they want, show it to them.
The most efficient way to do this is to include visuals. It doesn’t matter if you’re using text, images or videos, visuals are the best way to share your value and generate engaged employees.
Visuals are a great way to share your business value because they allow you to engage and be memorable. They also show your audience how you plan to meet their needs.
You can include images of how you complete your work and communicate with your clients. You can also have pictures of your team and the products or services.
Your business value is the one aspect that sets you apart from your competitors.
It would be best to make sure that your customers and potential clients understand this value and how it will benefit them.
Communicating your business value is essential to your success. It’s how you differentiate yourself from the crowd and show that your company meets their business objectives and is worthy of their time, money and attention.
However, there are no one-size-fits-all ways to do this. Instead, consider the unique needs of your company and your audience.
You also need to focus on the value you can offer your customers. You can’t just say, “Please buy my product,” and assume that your customers will magically understand why it’s worth their money. Instead, you need to show them.