We often perceive Twitter as a place for people who want to share jokes and catch up on each other’s lives. However, quite a few B2B marketers use Twitter as an effective social selling tool.
If you have used Twitter, you know it can be an excellent tool for getting more information from your target audience. But do you know how to use it to grow your business?
In this post, we will look at the benefits and challenges of B2B Twitter and give some tips and tricks on using the platform effectively.
What are the most effective ways of using Twitter in business?
Social media platforms have increased in popularity among businesses looking to connect with their customers online with insightful content. One such social network is Twitter. However, while its popularity continues to rise, many companies still struggle to understand what makes it useful for marketing.
Here’s a quick guide to understanding why Twitter works for B2C and B2B businesses and how to use it effectively.
Social Media Marketing
What immediately comes to mind when thinking about Twitter is probably Facebook or Instagram. These platforms offer potent tools and allow users to create profiles to upload photos and videos, write posts, comment on others’ content, etc. Their features make them very similar to blogs. Before being acquired by larger tech firms like Google and Microsoft, both services were created by blogging software developers.
However, while these two networks may seem similar, they serve different functions.
Facebook was designed primarily for personal communication between friends and family members. It also allows brands to interact directly with consumers through sponsored ads. Twitter was built specifically for sharing news stories and updates related to specific topics. This means that if you’re trying to market products or services, Twitter will not help much. You’ll need another platform like LinkedIn instead.
But even though Twitter doesn’t work well for direct sales, it offers several advantages over traditional forms of advertising when building out your social media strategy.
For one, it’s free! There are no costs associated with creating accounts, posting tweets, or interacting with followers. And since all interactions happen within 140 characters, you don’t have to worry about wasting time writing long-winded messages.
Another advantage is that Twitter offers real-time interaction. If someone comments on your tweet, you get notified immediately so you can respond right away. The same goes for replies: When someone responds to your message, you receive a notification instantly.
B2C Social Selling
First off, unlike TV commercials, which require large budgets and lots of time to produce, the costs of accessing Twitter users are negligible per message. That means you don’t have to spend money upfront to get started. And since every tweet goes out instantly, you won’t waste any precious ad space either.
Another advantage is that Twitter gives B2C marketers access to real-time data. For example, if someone mentions your brand name during one of their tweets, you can quickly respond and engage them right away.
As mentioned earlier, this type of immediate feedback helps build relationships with new leads.
Finally, Twitter provides a way to reach influencers in your industry. By following relevant individuals, you can learn valuable insights into trends and best practices in your field. For example, I follow @salesforce because I’m interested in learning more about CRM solutions. Every once in a while, I see something interesting posted by Salesforce employees and thought leaders.
Best way to use Twitter for Business
So what should you do when using Twitter for marketing purposes? Here are my top three suggestions:
1. Use Hashtags
Hashtags allow you to group multiple keywords under one topic. They’re instrumental when searching for certain types of content. So if you wanted to find articles written about “CRM systems,” you could search crm OR CRMSystems.
You can manually add hashtags to your posts, but many online tools auto-generate tags based on words found in your text. These include Publer and HootSuite, which offer incredible creation, distribution and analytics tools.
The benefit here is twofold. First, you save yourself the trouble of having to come up with clever ways to describe your product or service. Second, these automated programs make sure that everyone sees your hashtag whenever someone searches for it.
Next thing you know, you’re trending worldwide.
2. Create Lists
Lists help organize your contacts into groups. This simplifies keeping track of them and stay organized. It also allows you to send targeted emails to specific lists easily.
From there, click Add New List. Give your list a title and select whether you’d like to invite only those who already follow you back.
Finally, choose whether you would like to hide members who haven’t been active within the last 30 days.
3. Follow People Who Are Relevant To Your Industry
When looking through Twitter profiles, please pay attention to their followers. You’ll notice that they tend to retweet popular topics related to their interests. In addition, they may mention brands that interest you.
Suppose you work for a company called “XYZ.” One day, you noticed XYZ was being talked about, you might decide to follow users whose tweets contain terms such as XYZ, sales, etc.
This strategy works well for both sides. On the one hand, you gain insight into what others think about your products and services. On the other hand, you increase exposure to your audience.
Now that you’ve learned a little about Twitter for businesses, it’s time to put it into practice!