Sales funnels, social selling & B2B growth

social selling sales funnel b2b

A sales funnel is a process that businesses use to identify and qualify potential customers. Social selling platforms can help B2B businesses by providing a way to connect with potential customers and build relationships.

Defining a “sales funnel”

A sales funnel is a model that businesses use to identify and track customers as they progress from being aware of the company’s product or service to becoming a paying customer.

The sales funnel has four distinct stages:
1. Awareness: Potential customers notice the company’s product or service through marketing or advertising.
2. Interest: Customers are interested in the company’s product or service and want to learn more about it.
3. Consideration: Customers are considering whether to purchase the company’s product or service.
4. Purchase: Customers buy the company’s product or service.

There are many different ways to generate leads and move customers through the sales funnel, but one of the most effective methods is using a social selling platform. Social selling platforms allow businesses to connect with potential and current customers on social media, build relationships, and ultimately drive sales.

Some of the most popular social selling platforms include LinkedIn, Twitter, and Facebook. These platforms provide businesses with a way to reach out to potential customers, share information about their products or services, and answer any questions that customers may have. In addition, social selling platforms can create targeted ads that reach potential customers who are more likely to be interested in what the business offers.

Overall, using a social selling platform is an effective way for businesses to generate leads, build relationships, and close deals.

The benefits of using social selling platforms

B2B businesses that use social selling platforms can enjoy a number of benefits, including:

  • Generating leads: Social selling platforms can help businesses generate leads by giving them the ability to reach out to potential customers and build relationships with them.
  • Building relationships: Social selling platforms can also help businesses build relationships with potential customers. By engaging with potential customers on a personal level, businesses can create a bond that can lead to sales.
  • Increasing sales: besides generating leads and building relationships, social selling platforms can also help businesses increase their sales. By providing businesses with the tools they need to reach out to potential customers and nurture relationships, social selling platforms can help businesses close more sales.

How social selling platforms can help B2B businesses

There’s no doubt that social media has changed the way we sell. No longer is it enough to simply have a website and a presence on LinkedIn; businesses must now be proactive in engaging with their target audience on social media. But what does that mean, exactly?

In a nutshell, social selling is the use of social media to facilitate the sales process. This can take many forms, but typically includes activities such as building relationships, prospecting, and creating content that helps buyers make purchasing decisions.

While social selling can be done on any social platform, there are some specialized social selling platforms that provide tools and features specifically designed to help B2B businesses succeed in this new era of selling. Here are four ways these platforms can help:

1. They help you build relationships with your target audience. The first step in any sales process is building relationships with potential buyers. This is where social selling platforms come in handy, because they provide an easy way to connect with prospects and start building rapport.

2. They make it easy to share relevant content. Once you’ve established relationships with potential buyers, it’s important to keep them engaged by sharing relevant content that helps them make purchasing decisions. Social selling platforms provide an easy way for you to share blog posts, articles, infographics, and other types of content with your network.

3. They help you track your progress and measure results. It’s important to track your progress when doing social selling, so you can see what’s working and what isn’t. Most social selling platforms provide built-in analytics tools that allow you to see how your content is performing and which prospects are most engaged.

4. They offer training and support for success. Getting started with social selling can be daunting, but luckily there are plenty of resources available to help you succeed. Many social selling platforms offer training programs and support services to help users get up to speed quickly and start seeing results from their efforts.

The key features of social selling platforms


Regarding B2B sales, a key challenge is connecting with the right decision-makers within target organizations. Social selling platforms can help by providing tools and features that make finding and engaging with potential customers easier.

Some of the key features of social selling platforms include:

  • A database of companies and decision-makers: This can be a valuable resource for identifying potential customers and understanding more about their organizational structure.
  • A way to connect with customers and build relationships: Social selling platforms provide a way to reach out and connect with potential customers through social media. This can be an effective way to build relationships and establish trust.
  • Tools for engaging with customers: Many social selling platforms offer tools that make it easier to engage with potential customers, such as CRM integration, content sharing, and lead capture forms.
  • Insights: Social selling platforms can also provide valuable insights into customer behavior, such as which companies are looking at your profile, which content is being shared, and what kind of engagement you’re getting. This data can fine-tune your sales strategy.

The different social selling platforms

B2B businesses have long used social media platforms to reach new potential customers and drive sales. However, with the rise of social media “selling” platforms, there is now a new way for businesses to use social media to boost their sales efforts.

Sales funnels are a type of marketing strategy that focus on attracting potential customers and guiding them through the sales process. The goal is to convert them into paying customers.

There are different social selling platforms, each with its own set of features and benefits. Here are some of the most popular ones:

  • LinkedIn Sales Navigator: LinkedIn Sales Navigator is a tool designed specifically for salespeople. It allows users to find and connect with potential customers and track their activity and engagement on LinkedIn.
  • Salesforce Social: Salesforce Social is a social media management platform that helps businesses keep track of their social media interactions in one place. It also includes features for sales and marketing teams, such as lead capture forms and social sharing buttons.

The top social selling platforms

Sales funnels are a key part of any sales process, and social selling platforms can be a great way to help B2B businesses close more deals. These platforms provide a way for sales teams to connect with potential customers, build relationships, and ultimately close more sales.

The top social selling platforms include LinkedIn Sales Navigator, HubSpot and Twitter. Each of these platforms offers different features and benefits, so it’s important to choose the one that’s right for your business. LinkedIn Sales Navigator is great for building relationships with potential customers, while HubSpot provides tools to help sales teams close more deals.

How to use social selling platforms

A sales funnel is a process businesses use to identify and qualify potential customers, turning them into paying customers.

The sales funnel typically starts with lead generation, followed by lead nurturing, and then conversion into a paying customer.
Social selling platforms can help businesses at each stage of the sales funnel, by providing a way to reach and engage potential customers on social media.

Lead generation: Social selling platforms can identify potential customers on social media and connect with them through private messages or comments on their posts.

Lead nurturing: Once we have identified a potential customer, social selling platforms can nurture the relationship by providing valuable content and engaging in regular conversation.

Conversion: Social selling platforms can close the deal by private messaging potential customers or commenting on their posts.

The future of social selling platforms

Sales funnel refers to the buying process companies lead customers through when purchasing products. Most companies use a sales funnel to identify and qualify prospects, determine their needs, and persuade them to purchase a product or service.

A social selling platform is a tool that enables businesses to connect with and nurture their prospects through social media channels. These platforms can help businesses speed up the sales process by automating tasks, such as lead generation and prospecting, and by providing insights into customer behaviour.

Social selling platforms can be helpful for B2B businesses, as they can help businesses build relationships with potential customers and create a pipeline of qualified leads. Social selling platforms can help businesses connect with new customers and grow their business.

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