Think webinars are an excellent opportunity to generate leads for your B2B company?
Think again. Webinars have historically been viewed as a sales tool and have been used to generate leads. However, a growing number of B2B companies have found it necessary to modify their webinars.
While, in the past, we only used webinars for marketing and to promote products or services, today, they are also being used as an effective way of generating leads. A webinar can be scheduled when you have something new that your customers need to know about. For example, if you sell software solutions, then one day you may hold a live webinar where you present tips on how to use certain features within your product.
Then there is another option which is to create a free video series and host it online with a link back to your website. This will help drive traffic from those who want more information about what you offer but don’t necessarily buy now. You could even make money by charging people to download the videos after watching them.
The last thing I would recommend is creating content around specific keywords.
As a result, you’ll get better rankings than just writing generic articles. If you do this right, you won’t really need any other type of SEO strategy at all!
How do you host a sales webinar?
Firstly, start off with a topic that interests you. It doesn’t matter whether or not it relates to your business – choose something that you find interesting. Once you’ve chosen a topic, think about why someone might benefit from attending your webinar. What problem does it solve? How much time will it save them? Is it going to give them some useful knowledge? These questions will help you decide what kind of message you want to convey during your presentation.
You can schedule a webinar using Google Hangouts Meet. The process is simple: Sign up for a meeting space and invite participants via email. Then, once everyone has joined the call, click “Start Meeting” under the main menu bar. From here, you can share slides, record audio, and chat among others.
As a way to increase conversions, consider hosting a webinar instead of sending out emails. According to HubSpot’s research, “webinar attendees spend nearly twice as long reading materials compared to non-attendees.” In addition, “they’re three times more likely to take action”.
If you’re wondering how to run a successful webinar, we’ve got you covered. Here are our top 10 tips for running a webinar:
1. Choose a Topic That Interests Your Audience
2. Create Content Around Specific Keywords
3. Use Slides With Images And Videos To Get More Engagement
4. Include Calls To Action On Every Slide
5. Record Audio During Live Events
6. Keep Attendee Expectations Low
7. Invite People Who Are Already Following You Online
8. Make Sure Everyone Has An Internet Connection
9. Don’t Forget About Social Media After The Event Ends
10. Schedule Regular Webinars So They Become Part Of Your Business Routine
Once you’ve settled on your next webinar’s topic, you’ll probably want to figure out how best to promote it. There are many options available, including paid advertising through Facebook ads, LinkedIn sponsored posts, Twitter promoted tweets, Instagram stories, YouTube pay-per-view ads, etc., depending on your budget and goals.
But there are two things to determine: 1) who your target audience is; 2) where they hangout online.
With your ideal customer profile locked, you can use tools like BuzzSumo to identify popular topics related to your product/service so you can create relevant blog post ideas.
How to get webinar registrations and attendees
The most important thing when planning any type of marketing campaign is knowing exactly who you are targeting. This includes both internal and external audiences. If you don’t have this information, then sit down with your team and brainstorm potential customers based on their demographics, location, company size, industry, job title, role within the organization, and other factors.
The second step is determining which social media platforms those people frequent. For example, if you sell products at home, Pinterest may make sense because its users buy kitchen supplies. But if you sell clothing, Instagram could work better since fashionistas often follow brands.
It is crucial to understand how each platform works. Some allow only text updates while others require images. Others let you add links, but no videos. Each one requires slightly different strategies.
Now that you have all these pieces figured out, here’s how to plan your webinar strategy.
Step 3: Decide When and Where To Host A Webinar
Next up, you’ll need to pick a date and time for your event. While you certainly don’t want to schedule it too close to holidays, avoid scheduling it around major events such as New Year’s Eve or Thanksgiving Day either. Also, keep in mind that certain days of the week see lower attendance than weekends.
If you’re having trouble deciding between dates, consider asking your current clients or prospects for input. Many businesses prefer holding meetings over the phone instead of face-to-face due to cost concerns, so ask if anyone has suggestions for alternative times or locations.
Next, select a venue. You’ll likely want somewhere comfortable for your guests, plus easy access to power outlets. Consider using Zoom Video Communications’ free meeting room feature as your webinar platform.
Finally, set a price point. The average ticket price per attendee ranges anywhere from $30-$100+, though prices vary widely depending on your content. Keep in mind that more expensive tickets usually mean higher conversion rates.
Step 4: Create An Email Marketing Campaign
Email marketing continues to be a productive way to reach new leads and convert existing ones into paying customers – and not to forget follow-up emails. In fact, having your sales team leverage a qualified an email list remains a high-yield way to generate qualified traffic to your website. That said, there are several things you must do right before sending emails to ensure they perform well.
First, determine your audience. Who are you trying to target? Are you reaching out to everyone interested in your niche or just specific groups? Do you want to send targeted messages to individuals or entire lists?
Once you’ve determined who you’re targeting, create segments. This allows you to group together like-minded contacts into separate categories. If you’re planning to use email automation software, segmenting can help you easily identify individual subscribers and trigger automated campaigns accordingly.
Second, write engaging subject lines that contextualise the webinar topic . According to HubSpot, “Subject line optimization” refers to crafting catchy headlines that get recipients excited about opening your email.
Finally, make sure your call-to-action buttons stand out. Your CTA button needs to be clear enough to direct people where they need to go after clicking through. Make sure it matches with your overall branding style.
Third, craft interesting copy. Writing great sales letters isn’t rocket science, but it takes practice. Start by brainstorming ideas based on your product or service. Then, test various phrases against your ideal customer persona until you come across a winning combination.