How To Develop A Successful Social Selling Story

social selling

The viral potential of social media stories goes way beyond how many likes your posts get. 


A social media story that captivates your followers and builds trust leads to a much more organic response from them. They’ll want to talk about it with their friends so that they can pass the message along too. 


And while they might not take the next logical step of reposting or sharing it with their networks, it’s still a testament to how well-written, engaging, and impactful your story is that it goes viral on its merit. 


Fortunately, the barrier to sharing stories through social media has never been lower. It takes seconds for people to comment, share, and recommend your story once they read the first few sentences. If you create content to get shares or reactions from people you don’t know in real life, then you may as well be using Snapchat filters instead of simple storytelling techniques. 


With that being said, if you want your posts to go viral and build engagement with your brand, here are some tips that will help you do that.


Tell a story that’s interesting to readers


The best way to get people to share your social media stories is to tell them a story that’s interesting to readers. Everybody is interested in something, so find what that is for your brand and write about it. 


Share tips about how to improve productivity, write about how to deal with specific issues your target audience faces, or write about how to make their life more fulfilling. 


The primary purpose of social media stories is to build brand authority so that people will trust you, like you, and talk about your products and services with their network. In addition, you can use social media to share valuable insights, teach people how to do something better, or advise on important issues. 


You can also use social media stories to build an emotional connection with your audience, making them like your brand and want to buy your products or services.


Think of your followers as people you’re chatting with in-person


A key characteristic of conversations is that they always happen between two or more people. 


Stories on social media are no different. If you want people to share your stories, think of your followers as people you’re chatting with in person. 


When creating stories, get a sense of what your audience is feeling and thinking because of your posts. 


What is the state of their life? 


What do they want to solve? 


What are their problems? 


What about your brand would apply to the topics you choose?


Include the user’s point-of-view (POV)


People are more likely to share your stories if they have a personal connection. You can do this through a POV by framing your posts from the reader’s perspective. 


For example, if you’re writing a post about how to make friends, have a line like “How to make friends with introverts”. This allows you to address the person reading the post and helps connect the reader to the post. 


If you want to write about anxiety, include a line like “How to deal with anxiety”. This allows you to relate to the specific reader and address a larger group of people reading the post.


Don’t just share links — tell a story with them


All your posts start as links, so don’t get stuck just sharing links. 


When you write your stories out, try to think about how you can use your links within them. 


One example would be if you have a landing page that relates to the topic you’re writing about, then use it in your story. 


If you have a product related to your story, use it in your story. Try to include user-generated content (UGC) in your posts so that you don’t sound like you’re just reading off a script. You can include UGC like screenshots, quotes, and GIFs that give context to your links and help your readers understand what they’re reading.


Try to use personification and anthropomorphism in your stories


People love stories that connect and make them feel. 


Stories are a way for brands to communicate with their consumers more personally than just selling products to them. 

Brands can create a more personal connection with their audiences by using personification and anthropomorphism in their social media posts. 


Personification means that a thing becomes a person. 


Anthropomorphism means that it’s attributed to human-like traits. 


These techniques are great ways to make your stories seem more natural and human-like so that your followers feel like they’re chatting with someone instead of a corporation.


Always proofread and polish your post before publishing it


Just as you wouldn’t want to write a book without going through the proper steps to publish it, you shouldn’t post your social media stories without proofreading them and making sure they’re as close to perfect as possible. 


It’s easy to rush through the steps to publish a post, skipping important ones like proofreading and editing.


Including your links in your stories is a good place to start. You can fix the link if it’s not working properly or if it’s not pointing to the right page. 


It would be best if you also proofread before publishing to catch any glaring mistakes or issues that could embarrass to post or ruin the experience for your readers.


Summary


Social media stories are even more critical than traditional blog posts because they have the potential to go viral on their own. In addition, they can build brand authority, create emotional connections with your audience, and share valuable insights that solve problems your followers face.


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