How Long Is Too Long For Viral Social Media Posts?

The “shortest story ever told” is a 6-word story attributed to Ernest Hemingway, and you can find it here.

It started me thinking about how long is too long for social media posts? Where is the sweet spot?

The answer, of course, depends on the social media platform and the content you’re sharing and here are some guidelines.


LinkedIn posts can be longer than other social media posts, but that doesn’t mean you should go overboard as you create the ideal post.

Not to rule out long form content, but aim for around 1,200 characters to make sure people can easily read and engage with your content.


Keep it short and sweet!

Tweets should be shorter posts and under 280 characters to make sure people can easily read and engage with them.


Facebook posts can be longer, but you still want to keep them under 600 characters.

That way, people can quickly scan and find information of interest.


On Instagram, you have a bit more room to play.

Instagram stories include photos and videos can be up to 60 seconds long, and captions can be 2,200 characters. But as always, try to focus on quality over quantity.

Remember, social media is all about engagement.

So no matter what platform you’re using or how long your post is, always focus on creating quality content that will spark a conversation.

What do you think? How long are your social media posts?

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