When was the last time you bought something from a salesperson? Most people don’t do that very often. Even though most people have negative associations with the word “sales’, the fact is that sales is an essential part of business today. In fact, most times, it’s a crucial part of the business. To be competitive, you have to do everything you can to make your business stand out. That’s why companies are turning to the concept of strategic and social selling as key pillars of their marketing initiatives.
We’re going to look at the similarities and differences between strategic and social selling, so you can understand how these two different channel approaches work and if either may be a good fit for your business and buyers.
What is Strategic Selling?
Strategic selling is a type of sales strategy that focuses on building and maintaining long-term relationships with a target market. This is what it’s all about: making connections, not just closing deals.
There are many aspects of strategic selling that companies use – such as building relationships, partnering with customers, and increasing sales growth – but the goal is always to build a more sustainable sales culture in your company.
What is Social Selling?
Social selling is the practice of selling to the potential customers through social media channels, including Facebook, Twitter, Instagram, and YouTube. In other words, social selling means you’re engaging with your customers through all of their preferred social media platforms.
Differences between Strategic and Social Selling
Strategic selling is about understanding your prospective customers’ needs and building a sales strategy around those needs. It’s about adding value to your customers and creating a sales process around that value.
Social selling is all about generating leads and building relationships with consumers through social platforms. It’s about finding creative ways to engage with your customers, and helping to facilitate their purchase decision-making process through social media.
Why is Social Selling Important?
The days of focusing solely on the bottom line and relying on only selling your products are over. Today, it’s crucial for any business to focus on building a strong, long-term sales culture.
Social selling is a great way to achieve this. It allows you to build relationships with your customers, generate leads, and help to facilitate their purchase decision-making process.
Social selling is especially effective when combined with other sales strategies, like strategic selling. When you use these two different sales approaches together, you can create a powerful team that differentiates your offerings.
Is Combining Social Selling and Strategic Selling Important?
Combining social selling and strategic selling is a great way to build a stronger sales culture. You can use social media to help to generate leads and build relationships. Then you can use the strategic selling process to help close those deals.
Of course, you don’t want to stop there. You want to continue to build your social selling efforts, and you want to keep working to integrate those strategies with the sales process that you already have in place.
The key here is to focus on building a sustainable sales culture in your company. That way, you can use any sales strategy that works for you.
How to determine which Type of Selling Is Best For Your Business?
It’s challenging to determine which sales strategy will work best for your business. That’s why it’s important to look at your sales culture and sales goals.
If your sales culture is healthy, and you have some strong sales goals in place, then social selling could be a good fit for your business. However, if your sales culture is weak, or your sales goals are low, then strategic selling may be a better fit.
The bottom line is this: for sales strategy, it’s important to listen to customers and help them solve problems. If you do that, it’s likely that you’ll stand out from the rest and build a strong, sustainable sales culture in your business.
That is more important than choosing digital channels and is your true competitive advantage.