But what are they?
Today’s B2B buyers are looking for brands that deliver social content relevant to them, and they expect accounts managers to find them.
Companies are now devoting resources to social, expecting it will enable salespeople to accelerate their pipeline and close more deals.
But delivering social content as a digital twin for accounts managers can be a challenge:
1/ A lack of visibility into when social content will be effective.
2/ The challenge of how to organize social content.
3/ The challenge of where to send social content.
Using digital twins, account managers can use digital twins to deliver B2B social content that is more accurate, more efficient, and more realistic.
Don’t forget to use hashtags, @ mentions, and other social media tools to get your content seen by as many people as possible.
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