It’s important to understand that social selling is not about using social networks to “sell” in the traditional sense — it’s not about posting links to your product or website or bombarding your connections with marketing messages.
Instead, social selling is about building relationships — providing value, being helpful and connecting with people who may need your products or services.
In today’s digital world, social selling is becoming increasingly essential for B2B account managers who want to stay ahead of the competition.
However, many B2B account managers are still reluctant to join the social selling bandwagon.
Not all social platforms are created equal regarding social selling. However, LinkedIn is the most popular and effective B2B platform.
Messages should be personalised to the audience and delivered in a way that is easy for them to understand and speak to their customer expectations.
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