We are social creatures. We need to interact with other people. That’s why online networking sites are so popular. Sometimes, these sites are just a place to make new friends. But in many others, they are a way to find new customers.
With social selling, most people think of the traditional sales funnel. How do you get prospects to give you their contact details? How do you get them to buy? But there is another way, one that is more focused on the customer. This is how companies succeed in social selling, in which the goal is to connect with targeted customers, build relationships, and provide value.