There are ways to integrate objective and subjective measures to get a more holistic view of sales performance.

If your sales team needs communication help, consider working with a B2B dialogue coach.

A good relationship with customers means they will trust your opinion and value your input — even if it isn’t what they want to hear.

B2B companies that sell directly to business customers and other suppliers can leverage these same storytelling techniques to present their brand’s authentic, personable image.

A social media story that captivates your followers and builds trust leads to a much more organic response from them.

Online trust is about building relationships with your customers and giving them a consistent experience. You can do this by being a real person, being consistent, and adding value to your product or service.

Social selling is about being human and showing your emotions, engaging with your customers, being creative and creating value for them, and being transparent.

You can use social selling to create a stronger bond with your customers and help build trust in them.

There are many ways to generate leads and move customers through the sales funnel, but one of the most effective methods is using a social selling platform.

Growing a strong sales pipeline is essential to keeping your business afloat and ensuring long-term success. Nurturing your sales funnel can provide a healthy stream of qualified prospects.

Most people in sales have a hard time understanding social media. They see it as a necessary evil or a gigantic time sink.

The key to social selling is understanding that social media extends your existing sales process. The goal is not to waste time on social media, but to use it as a tool to help you close more business.

It’s important to understand that social selling is not about using social networks to “sell” in the traditional sense — it’s not about posting links to your product or website or bombarding your connections with marketing messages.

Instead, social selling is about building relationships — providing value, being helpful and connecting with people who may need your products or services.

In today’s digital world, social selling is becoming increasingly essential for B2B account managers who want to stay ahead of the competition.

However, many B2B account managers are still reluctant to join the social selling bandwagon.