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How to Host a Webinar That Generates Sales

B2B, sales, social selling / By mrtonyhackett / August 5, 2021 August 5, 2021

Think webinars are an excellent opportunity to generate leads for your B2B company? Think again. A growing number of B2B companies have found it necessary to modify their webinars.

Starting a Podcast

podcast, social selling / By mrtonyhackett / August 4, 2021 August 4, 2021

Many companies now offer podcasts as part of their marketing strategies. However, what should you focus on when planning out your own podcast? 

B2B Social Selling Strategy

B2B, social selling / By mrtonyhackett / August 3, 2021 August 8, 2021

There’s no denying that many businesses still struggle with how to use these tools effectively as they balance the sales process with their customer’s buying process.

How to Create a Unique Elevator Pitch

B2B, productivity, social selling, Uncategorized / By mrtonyhackett / August 1, 2021 August 8, 2021

Ask a group of people to describe what you do in one sentence. Chances are you’ll get a yawn-inducing, generic elevator pitch. In order to be memorable, and to provide …

How to Create a Unique Elevator Pitch Read More »

Using Video in Social Selling

social selling, video / By mrtonyhackett / July 31, 2021 August 8, 2021

Social Selling is a necessary way to connect with social media users in your target market. But it’s not always easy to get started or keep up the momentum once …

Using Video in Social Selling Read More »

Social Selling on Twitter

B2B, social selling / By mrtonyhackett / July 30, 2021 August 8, 2021

We often perceive Twitter as a place for people who want to share jokes and catch up on each other’s lives. However, quite a few B2B marketers use Twitter as …

Social Selling on Twitter Read More »

What is B2B Social Selling?

B2B, social selling / By mrtonyhackett / July 29, 2021 August 8, 2021

B2B social selling isn’t just an opportunity for an established company to connect with its customers. Instead, it’s a way to strengthen relationships with your vendors, suppliers, and partners. B2B …

What is B2B Social Selling? Read More »

How long should a video sales letter be?

social selling, video / By mrtonyhackett / July 27, 2021 August 8, 2021

Reasonable question? So what is a reasonable answer?  Depends. The answer is governed by the: 1. Message 2. Audience 3. The familiarity of the audience with the message 4. Call …

How long should a video sales letter be? Read More »

Mindmap your way to a massive productivity boost

mindmap, productivity, social selling / By mrtonyhackett / July 27, 2021 July 27, 2021

Have you ever looked at mind mapping from the outside (i.e. not being an advocate or practitioner) and passed it off as the momentary visual representation behavior of a team …

Mindmap your way to a massive productivity boost Read More »

How To Use Social Media To Build Brand Trust And Create Loyalty

productivity, social selling / By mrtonyhackett / July 27, 2021 August 8, 2021

There’s a lot of hype around the power of social media platforms, but some of it is misplaced. Today, social media participation is no longer a measure of popularity: it’s …

How To Use Social Media To Build Brand Trust And Create Loyalty Read More »

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