How to Write a Non-Fiction eBook
In today’s digital world, people are more interested in doing business with people they know, rather than dealing with faceless, impersonal corporations. Therefore B2B companies are turning to social media …
Why use Facebook instead of LinkedIn for B2B sales?
We are social creatures. We need to interact with other people. That’s why online networking sites are so popular. Sometimes, these sites are just a place to make new friends. But in many others, they are a way to find new customers.
Why use storytelling techniques in social selling?
With social selling, most people think of the traditional sales funnel. How do you get prospects to give you their contact details? How do you get them to buy? But there is another way, one that is more focused on the customer. This is how companies succeed in social selling, in which the goal is to connect with targeted customers, build relationships, and provide value.
Why Social Selling is Important for B2B Sellers
A generation of staffers is taking over the business world, and while they may not have all the experience or track record of their established peers, they have something that’s incredibly important: they’re digital natives.
Leading Sales Methods in 2021
Sales teams and marketing professionals are always looking for new ways to improve their businesses. In fact, there are many ways to increase your sales funnel, revenue and profits. However, some of these methods are becoming less effective because of the current pandemic.
How to Host a Webinar That Generates Sales
Think webinars are an excellent opportunity to generate leads for your B2B company? Think again. A growing number of B2B companies have found it necessary to modify their webinars.
Starting a Podcast
Many companies now offer podcasts as part of their marketing strategies. However, what should you focus on when planning out your own podcast?
B2B Social Selling Strategy
There’s no denying that many businesses still struggle with how to use these tools effectively as they balance the sales process with their customer’s buying process.
How to Create a Unique Elevator Pitch
Ask a group of people to describe what you do in one sentence. Chances are you’ll get a yawn-inducing, generic elevator pitch. In order to be memorable, and to provide …
Using Video in Social Selling
Social Selling is a necessary way to connect with social media users in your target market. But it’s not always easy to get started or keep up the momentum once …
Social Selling on Twitter
We often perceive Twitter as a place for people who want to share jokes and catch up on each other’s lives. However, quite a few B2B marketers use Twitter as …
What is B2B Social Selling?
B2B social selling isn’t just an opportunity for an established company to connect with its customers. Instead, it’s a way to strengthen relationships with your vendors, suppliers, and partners. B2B …