Stop Comparing – Your Value in Perspective
It may be tempting to compare your life experience to others, especially those who seem to have more than you in their personal life. However, comparing yourself to others can …
How Long Is Too Long For Viral Social Media Posts?
The “shortest story ever told” is a 6-word story attributed to Ernest Hemingway, and it started me thinking about how long is too long for social media posts?
B2B Copywriting for Social Selling Growth
With social selling, you have to write differently than you write for web content. For example, communicate by persuading people to buy, rather than writing to inform or entertain. And …
How does B2B Strategic Selling Compare to Social Selling?
When was the last time you bought something from a salesperson? Most people don’t do that very often. Even though most people have negative associations with the word “sales’, the …
How does B2B Strategic Selling Compare to Social Selling? Read More »
3 Crucial Steps to Communicating Business Value
It’s not enough to tell people why your company is valuable. You have to demonstrate it as well. This is where business value comes into play.
What is value, and identifying patterns?
We’d like to know which factors contribute most significantly to success with ideal customers. Some of these things may be more important than others, such as your customer profile. Does …
Social Selling and AI in B2B sales
How to use AI in B2B sales Does artificial intelligence have a place in B2B sales and marketing? Artificial Intelligence (AI) is a field of computer science that focuses …
How to Increase Blog Writing Output?
Most bloggers sit down to write a blog post and have a hard time writing it because they don’t have a set writing time or writing habit. So they procrastinate …
How to Write a Non-Fiction eBook
In today’s digital world, people are more interested in doing business with people they know, rather than dealing with faceless, impersonal corporations. Therefore B2B companies are turning to social media …
Why use Facebook instead of LinkedIn for B2B sales?
We are social creatures. We need to interact with other people. That’s why online networking sites are so popular. Sometimes, these sites are just a place to make new friends. But in many others, they are a way to find new customers.
Why use storytelling techniques in social selling?
With social selling, most people think of the traditional sales funnel. How do you get prospects to give you their contact details? How do you get them to buy? But there is another way, one that is more focused on the customer. This is how companies succeed in social selling, in which the goal is to connect with targeted customers, build relationships, and provide value.
Why Social Selling is Important for B2B Sellers
A generation of staffers is taking over the business world, and while they may not have all the experience or track record of their established peers, they have something that’s incredibly important: they’re digital natives.