With social selling, you have to write differently than you write for web content. For example, communicate by persuading people to buy, rather than writing to inform or entertain. And that’s where copywriting for social selling platforms comes in.
Instead of rehashing the basics of writing copy, this article explains the ABCs of copywriting for social selling campaigns. If you already know the basics of writing copy and want to up your game, read on!
What is Copywriting for Social Selling?
Social selling is any direct-to-consumer or direct-to-business marketing tactic that relies on a social media platform to drive customers to purchase rather than traditional marketing channels, like advertising or retail stores. It’s using social media to drive sales by sharing relevant and helpful content with your target audience. A social media marketing campaign has become the most effective way to drive sales.
When we’re talking about social selling, we’re talking about collecting and analyzing data about your customers to learn more about their needs, desires, and interests. You then use that data to create a plan to reach out to your target audience and try to close sales.
Tips for Writing Copy for Social Platforms
– Be original and creative – You’re writing for social media, so originality is key. Try to be creative with content writing that stands out from your competitors.
– Be transparent – As we mentioned above, social media is all about transparency. Transparency means being completely honest and open with your readers. People want to know that you’re like them and not out to trick or lie to them.
– Use data-driven content – The best content on social media is data-driven. People love stats, graphs, and numbers. So use them to your advantage when writing to add credibility to your content and help you stand out compared to your competitors.
– Use visual representation – The visual world is dominant, so use visuals in your copy. Visuals help people remember information in your marketing message and can help them visualize the benefits of your product or service.
– Create long-term value – Your social selling content has to be relevant for a long time. That means creating content that will add value for a long time, not just for a short period. For example, you don’t want your back-to-back posts to be a monthly recap of your product but a yearly or longer summary of how your brand helped your customers.
– Be authentic – Let your personality shine through in your social selling content. If you’re a bubbly, enthusiastic person, let that shine through in your posts. If you’re more subdued, let that shine through as well.
3 Types of Copy for Social Selling
Before you get into the ABCs of writing good social selling content, let’s take a step back and look at the three types of copywriting.
– Headline – The top-of-the-page copy that pushes your brand across the internet. The headline is your chance to catch and reel in readers, and it has to focus on what you stand for, what makes you different from your competitors, and/or what makes your product or service desirable. Make it clear, short, and to the point.
– Subheader – The main subheadline of your post. A subheadline should be a summary and a further explanation of the headline.
– Body – The meat of your post and where you go into detail about your product or service. The body is where you explain how the product or service works, its benefits, and what problems people will solve with it.
How to Write Copy for Social Selling
Now that you know the basic types of copy for social selling let’s get into the nitty-gritty of how to write your content for social selling.
– Define your reader – Before you write, define who your reader is. Who are they? What are their likes, dislikes, and needs? Once you have that figured out, you can start creating your content and writing for your reader.
– Write your headline – The headline is the top-of-the-page copy you talked about above. The best headlines are short, to the point, and focused. A good rule of thumb is to write your headline first, and then write your subheader, and then write your body.
– Write your subheader – The subheader is your subheadline, and it goes underneath your headline. Think of your subheader as the continuation of your headline. It should go deeper, explain what the headline means, and further explain what your product does.
– Write your body – The body of your post is where you dive into the details of your product. In your body, you’re writing about how it works, what it does, and why people need to buy it.
– Write a call to action – The last thing to do in your post is to include a call to action. A call to action is an instruction that encourages readers to take some action after reading your post. It could be a link to a product you’re selling, a sign-up form you want them to fill out, a social media post you want them to share, a question you want them to answer, or anything else that encourages action.
Social selling is about surprising and delighting your customers, so your posts must be just as pleasant as your products. Remember that social selling is all about showing your readers the value you bring, and you’ll do that by explaining your product in detail. So, let’s make your social posts social selling dynamite!
A well-written social post will help your subscribers learn more about you and your brand, remind them of what you offer, inspire content sharing, spark inspiration in your readers, and ultimately help you close sales.