B2B Digital Twin
The Story Behind
"B2B Digital Twin"
Today, social media participation is no longer a measure of popularity: it’s an engine for building a brand’s reputation. Many experts will tell you that building a successful online brand is the single best way to attract more customers and build lasting brand loyalty.
And once you build the trust of your buyers, they’ll be more likely to buy from you again.
Social selling is a concept that is gaining popularity within B2B technology companies. To improve B2B marketing and drive more sales, some companies encourage their employees to engage with customers on social platforms such as LinkedIn, Twitter and Facebook.
Despite its importance, B2B social selling is a relatively new concept in the sales world. LinkedIn is the largest professional network for companies, so it makes sense that more B2B companies are venturing into the social selling arena.
“B2B Digital Twin” offers tips, techniques and commentary to help sellers think about fresh ways to access buyers, make new connections and explain their unique business relevance through the power of social selling.
Recent Blogs
How Long Is Too Long For Viral Social Media Posts?
The “shortest story ever told” is a 6-word story attributed to Ernest Hemingway, and it started me thinking about how long is too long for social media posts?
B2B Copywriting for Social Selling Growth
With social selling, you have to write differently than you write for web content. For example, communicate by persuading people to buy, rather than writing …
How does B2B Strategic Selling Compare to Social Selling?
When was the last time you bought something from a salesperson? Most people don’t do that very often. Even though most people have negative associations …
3 Crucial Steps to Communicating Business Value
It’s not enough to tell people why your company is valuable. You have to demonstrate it as well. This is where business value comes into play.
What is value, and identifying patterns?
We’d like to know which factors contribute most significantly to success with ideal customers. Some of these things may be more important than others, such …
Social Selling and AI in B2B sales
How to use AI in B2B sales Does artificial intelligence have a place in B2B sales and marketing? Artificial Intelligence (AI) is a field …